If you're looking for a real Amazon FBA business in 2025, The Fast Track Formula keeps showing up everywhere. But is it actually worth it? In this full review of this wholesale Amazon course, I'm breaking down exactly what it is, how it works, who it's really for, and why this Reverse Sourcing Wholesale model keeps pulling serious attention.
Make sure to watch the Free Training Here
What Is The Fast Track Formula — And Why Are So Many People Looking At It Right Now?
If you're looking at Amazon FBA models right now, you're probably seeing the same pattern I did. Private label has gotten more expensive, dropshipping isn't what it used to be, and most courses seem to recycle the same surface-level advice.
That’s where Fast Track Formula comes in.
This isn’t some trendy new loophole. It’s a very specific approach called Reverse Sourcing Wholesale. Instead of guessing what product might take off, you start with what’s already selling. You work backwards, find the brands behind those listings, and negotiate wholesale accounts directly with them. No launching. No gambling on ad spend. You’re not trying to create demand. You’re tapping into sales that are already happening, every day, right now.
The 2025 version simplifies the system even more. They’ve cut a lot of the overwhelm out for new sellers who don’t have months to figure everything out. The goal is simple: get you profitable faster, without you needing to risk everything on product launches or wait years to see momentum.
Who Created Fast Track Formula? (The Story of Dan Meadors & Dylan Frost)
Dan Meadors and Dylan Frost didn’t start as Amazon experts. Back in 2011, they were like most people testing the Amazon waters: scanning clearance shelves, driving to stores, trying retail arbitrage. And like many others, they hit a wall. You can only hustle so much before you realize it’s not scalable.
That’s when they switched to wholesale. But instead of following the typical wholesale approach, they developed what they now call Reverse Sourcing Wholesale.
- Find what’s already selling.
- Go directly to the brands.
- Lock in wholesale accounts without chasing product trends.
This approach turned their tiny side hustle into over $40 million in Amazon sales. No private label risks, no new product launches, no waiting months to find out if something works. They built predictable, reorderable inventory streams that scaled.
Eventually, they started teaching others through The Wholesale Formula, which grew into one of the most trusted names in the Amazon education space. Thousands of students later, they’ve now refined and rebuilt the system into what is today the Fast Track Formula.
Inside the FastTrack Formula: What You Actually Learn (Module Breakdown)
Here’s where most Amazon courses start to lose people. They overwhelm you with theory, acronyms, and endless backend setup before you even make your first dollar. Fast Track Formula is designed differently. The focus is always on execution — what do you actually need to do next to start generating revenue?
Module 1: Foundation & Mindset
Get clear on why wholesale works, what reverse sourcing is, and exactly what kind of capital, timeline, and expectations you should have.
Module 2: Reverse Sourcing Process
How to find profitable products already moving on Amazon, analyze seller activity, and build a target list of brands to approach.
Module 3: Supplier Contact & Negotiation
Step-by-step guidance on:
- Contacting brand owners.
- Negotiating wholesale deals.
- Overcoming common objections.
- Scripts and templates included.
Module 4: Account Management & Scaling
How to systematize reorders, manage inventory, scale profitably, and maintain control as you grow.
Module 5: Amazon Compliance & Account Health
How to avoid costly mistakes with Amazon’s policies, stay compliant, and protect your seller account.
Module 6: Live Coaching & Support Resources
You get ongoing coaching, a private student community, accountability, and live help whenever you hit roadblocks negotiating or dealing with Amazon issues.
The entire program is built to help you move quickly from learning to doing — without the typical “course overwhelm” that derails most beginners.
Why I Chose FastTrack Formula Over Other Ecom Models in 2025
When I first started looking at Amazon seriously, I went down the same rabbit hole as most people. Private label. Shopify dropshipping. Print on demand. They all sound great in theory, but once you start peeling back the layers, you realize how much capital and risk those models demand upfront.
FastTrack Formula caught my attention because it flips that entire equation. You’re not trying to predict the next winning product. You’re not gambling on Facebook ads or influencer shoutouts. You’re identifying products that are already moving well, every single day, on Amazon. Products people are buying right now.
The reverse sourcing model works because you’re working backwards from proof, not forward from hope. You’re not launching products into the void. You’re connecting directly with brands who are often eager to open wholesale accounts once you show them you can move volume.
For me, that made sense. Lower risk. Faster path to cash flow. Real data guiding my decisions. And most importantly, a business model I could scale without needing to constantly reinvent products or chase trends.
Fast Track Formula vs Wholesale Formula — What’s Different This Time?
If you’re familiar with Dan and Dylan’s original Wholesale Formula, you might be wondering why they even created FastTrack Formula.
Here’s the simple answer: this version is faster and more beginner-friendly.
The core reverse sourcing system is still intact. But FastTrack Formula focuses heavily on getting you to your first wholesale account faster. They’ve streamlined the onboarding, simplified the negotiation scripts, added more real-world coaching, and cut out a lot of the learning curve that used to slow people down.
They also give you updated supplier outreach templates, better deal analysis tools, and more hand-holding to help you land your first few wholesale accounts without feeling like you’re figuring it out alone. That’s a big deal if you’ve never done supplier outreach before.
If you’re brand new, FastTrack Formula is going to feel far more approachable than the original Wholesale Formula ever was. The content is tighter, the roadmap is clearer, and the path to actual revenue is shorter.
Pros & Cons: The Honest Truth About FastTrack Formula
What I like:
- You’re starting with real data, not speculation
- No need to develop new products
- Lower upfront capital vs private label
- Easier to scale once accounts are secured
- The model works even for people with no Amazon background
- Excellent support and live coaching built-in
What you need to know upfront:
- It’s not instant. You still need to do real outreach to brands.
- Some suppliers will say no (that’s part of the process)
- You need at least a few thousand dollars to start (for inventory)
- Amazon wholesale has its own learning curve like any business
The FastTrack Formula isn’t for people looking for a quick flip. But if you want a real Amazon business that’s not built on chasing shiny objects, it delivers exactly what it promises.
What Other Students Are Saying (Real Feedback and Community Insights)
One of the better signs with FastTrack Formula is how much activity you’ll find from real members. If you browse Reddit threads or Amazon seller groups, you’ll see plenty of people talking openly about their results with reverse sourcing wholesale.
A few recurring themes keep coming up:
- It takes some work upfront but compounds nicely once you land a few good accounts
- The support from Dan and Dylan’s team makes a huge difference, especially for supplier outreach
- Many are landing their first wholesale accounts within a few weeks of starting
- The biggest challenge most mention is simply pushing through the early “no” responses from suppliers
What’s interesting is you rarely see complaints about the core system not working. Most negative feedback tends to come from people who either didn’t put in the work or expected it to be fully automated.
The Bonus Stack: What You Get When You Enroll
Besides the main FastTrack Formula training, they do include a pretty hefty bonus stack for new members. At the time of this review, enrollment included:
- Full course access (lifetime)
- Live coaching calls
- Private student Facebook group
- Supplier outreach scripts and templates
- Deal analysis calculators
- Brand approval walkthroughs
- Exclusive bonus trainings on advanced sourcing tactics
The real value, though, is in the coaching and support. If you hit a wall during supplier outreach or negotiations, you’re not stuck trying to figure it out alone.
Pricing Breakdown: What FastTrack Formula Costs (And How It Works)
FastTrack Formula enrollment is currently priced at $2,997 for full lifetime access. There’s also typically a payment plan option, but you do save a bit by paying upfront.
If you’re looking at it strictly as a cost, yes, $3K is significant. But compared to many private label coaching programs that run $5K to $10K plus inventory, it’s actually far more accessible.
You’ll still need some startup capital for inventory once you land accounts. Most students seem to start comfortably with around $3K to $5K for initial orders. But you control how fast or slow you scale from there.
The key is you’re not wasting thousands testing products that might flop. Every product you stock has already been proven to sell on Amazon long before you touch it.
FTF Frequently Asked Questions (FAQ)
Is FastTrack Formula legit? Yes. Dan and Dylan have been teaching Amazon wholesale for years. The model they teach isn’t some hack or loophole — it's a legitimate business built around working directly with brand owners and established products.
How much money do I really need to start? Besides the course cost itself, most students start with about $3K to $5K for initial inventory. You’re buying real inventory directly from brands, so you want capital to place meaningful opening orders.
Do I need prior Amazon or business experience? No. The system is built for beginners. That said, you do need to be willing to follow the steps, learn the outreach process, and put in some real work landing accounts.
How long does it take to land my first account? Many students report landing their first account within 30 to 60 days. Some get there faster depending on how aggressively they work through supplier outreach.
What if brands reject me? You will get plenty of “no” responses at first. That’s normal. The system teaches you how to overcome objections and keep refining your approach. Most students close multiple accounts after pushing through the first learning curve.
How is FastTrack Formula different from private label or dropshipping? With private label, you create your own product and launch it into the market, hoping it sells. With wholesale, you're partnering with brands that already have demand and proven sales data. You’re tapping into products that are selling right now instead of trying to create new demand from scratch.
My Final Verdict: Is The Fast Track Formula Worth It?
Here’s my honest take. If you’re looking for an Amazon business that actually leans into data, cuts out most of the guessing, and gives you a process you can repeat — FastTrack Formula delivers.
It’s not for everyone. If you’re looking for a fully automated side hustle that spits out passive income with no effort, this won’t be a fit. But if you want something real, something scalable, and something that doesn’t require you to burn five figures on ads and risky launches, it’s one of the stronger models out there.
The Reverse Sourcing Wholesale approach makes sense in 2025 more than ever. Amazon’s platform has matured, but brands still need third-party sellers to help move volume. If you’re willing to do the outreach, follow the system, and stay consistent, FastTrack Formula gives you a real path to build something meaningful.
This is one of the best opportunities in eCommerce – Don't miss out on it
Click Here to Get Started with FTF Now
Affiliate Disclaimer: This article may include affiliate links. If you choose to make a purchase, I may earn a commission – at no extra cost to you.
Anna VanDem is a loving wife, caring mother and passionate entrepreneur that wished to help everyone in their online journey. Anna's focus is SEO and affiliate marketing, but she also enjoys eCom, crypto and investing (also chocolate).